3 Ways You Can Fix A Dysfunctional B2B Sales Process

With changing times, the entire B2B ecosystem has begun to undergo a fundamental shift. The traditional methods of sending automated e-mails or making unsolicited phone calls are not working anymore. Even the buyers have started becoming more cautious, selective, and resource-efficient.

In such a complex environment, if your B2B strategy has begun to fall behind, you need to start making some quick changes in order to stay at the top of your game. Here are a few reasons why your B2B sales process isn’t working and what you can do to fix it.

Your Campaign Isn’t Personalized

The worst way to interact with a prospective client is by reading off of a predefined script. If your content isn’t tailored to their needs, it simply isn’t good enough! In fact, 89% of respondents in a 2017 survey stated that vendors who built a personalized case for purchase were more likely to land a deal. Customization, therefore, is the only viable solution to fix your B2B sales process. Design real-time content which forges an instant connect with qualified leads. Show them you are willing to walk that extra mile.

Your Time Management Is Inept

The sales and marketing departments of a business are often misaligned. They are loaded with so much extra work that as per a Forbes report, they barely spend 33% of their time doing their primary job, i.e. selling! This lack of focus can hamper your B2B sales process throughout the sales funnel. Fixing this issue will require you to put in place an efficient time management system. Get every team to track its time and optimize its schedule so that sales become their first priority. Here’s something you can try –

Your Clients Are Unwilling To Change

A number of B2B sales processes end up failing because the prospects are resistant to change. According to a survey, around 22% of marketers have confessed that overcoming this obdurate change resistance is their greatest bane. Therefore, you need to generate awareness in your clients. Carve out a detailed ROI increment strategy that is based on the disruption of the status quo. Tell them how you will be able to make a difference.


If you too have been battling the aforementioned problems, SellOSphere can come to your rescue. With its lead nurturing, data enrichment, content marketing, and SaaS sales services, Sellosphere can help you readjust your B2B sales process so that you always remain ahead of the competition!