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B2B MARKETING

The Maverick Method

Of late, I’ve been poring over books that focus on B2B sales and The Maverick Selling Method does just that. Brian Burns has done an amazing job of telling the readers that processes are just part of the game, it is our attitudes and characteristics that make all the difference. Though he’s not categorically divided […]

What can storytelling do for your product marketing?

Once upon a time, there was a boy who loved his kitchen set. His father thought that these were great signs of things to come. We’re sure you want to know what ensued next. That’s what stories do to us. And this is not a new phenomenon, throughout history, mankind has delved into and transformed […]

5 Sure Shot Ways to reach your Business Buyer

5 Sure Shot Ways to reach your Business Buyer

Imagine trying to sell your business to 10 buyers. Now, imagine a thousand more businesses trying to sell their business to a thousand more buyers. Challenging, right? This is what B2B business has become today. Communication has become much simpler and easier in the digital world. Each of us can create content right at our […]

The Little Red Book of Selling – Jeffrey Gitomer

Whichever book it is by Gitomer, it is sure to leave an impact and will definitely teach the reader newer and better ways to sell. The style of writing adopted by the author is extremely wonderful and his tone, along with his tips can’t be ignored because the reader realizes how much value oozes from […]

Brilliant Selling

Brilliant Selling by Jeremy Cassell and Tom Bird

Brilliant Selling by Jeremy Cassell and Tom Bird is one of the most efficacious and easy to use selling tools I have come across. I’ve have been involved in selling for more than 2 decades, either directly or managing sales teams. In my humble opinion, there are loads of books on this subject and almost […]