B2B Marketing: Establishing the New Normal

The year 2020 started as a bright new phase for the world of B2B marketing. Many organizations started employing innovative strategies to highlight their B2B solutions. By March 2020, the world was up for an unexpected and unnecessary surprise, called the coronavirus pandemic. Today eight months later the pandemic is still raging and we are […]

The Buddha’s tenet for modern day sales strategies

Every time I pick up the phone and call or come up with a Sales campaign, it takes anywhere few days to few weeks to at least see some measurable results. And it takes weeks and months to optimize to a point where I can get a cost per lead/ conversion cost. People see the […]

What can storytelling do for your product marketing?

Once upon a time, there was a boy who loved his kitchen set. His father thought that these were great signs of things to come. We’re sure you want to know what ensued next. That’s what stories do to us. And this is not a new phenomenon, throughout history, mankind has delved into and transformed […]

5 Sure Shot Ways to reach your Business Buyer

5 Sure Shot Ways to reach your Business Buyer

Imagine trying to sell your business to 10 buyers. Now, imagine a thousand more businesses trying to sell their business to a thousand more buyers. Challenging, right? This is what B2B business has become today. Communication has become much simpler and easier in the digital world. Each of us can create content right at our […]

Peculiar Characteristics of Founders

Have you ever wondered why did not pack off all its C level leaders on the same flight ever? Have you ever given it a thought what would ensue if the founder of a company met with an accident? These are some pertinent questions prospective investors and board members sometimes ask themselves behind closed […]