COLD CALLING

The Maverick Method

Of late, I’ve been poring over books that focus on B2B sales and The Maverick Selling Method does just that. Brian Burns has done an amazing job of telling the readers that processes are just part of the game, it is our attitudes and characteristics that make all the difference. Though he’s not categorically divided […]

Brilliant Selling

Brilliant Selling by Jeremy Cassell and Tom Bird

Brilliant Selling by Jeremy Cassell and Tom Bird is one of the most efficacious and easy to use selling tools I have come across. I’ve have been involved in selling for more than 2 decades, either directly or managing sales teams. In my humble opinion, there are loads of books on this subject and almost […]

Perfect your cold calling

Today with unlimited access to internet and advanced technology, cold calling isn’t as stressful as it used to be. And acing it is not so difficult at all. A lot of information is available to salespeople these days through social media and other sources. This exercise also helps to determine fundamentally whether something will happen […]