How can Founders better their state and succeed?

A lot has been said and reams of paper have been dedicated to what is popularly known as the “founder’s syndrome.” When everything related to important decision making and the very profile of an organization become so associated with one person or small group of people, it is time we need to sit back and […]

The Maverick Method

Of late, I’ve been poring over books that focus on B2B sales and The Maverick Selling Method does just that. Brian Burns has done an amazing job of telling the readers that processes are just part of the game, it is our attitudes and characteristics that make all the difference. Though he’s not categorically divided […]

What leads to the Entrepreneurial Spirit?

Having worked up, close and personal with loads of entrepreneurs, we know every entrepreneur has a different story about why he or she decided to start a business. Some have always dreamt of being their boss and others come up with ideas while working for someone else and decide to take the entrepreneurial leap. Before […]

The revival of email in the era of SOCIAL MEDIA

With the influx of data from all quarters and social media ruling the roost with spends going up like never before, do you think email communication holds a remote chance to further your business?

How can you better your email open rates?

Despite working towards gathering knowledge about the industry average open rates, you really can’t set a truly realistic goal for your email open rates without bench marking your current results! Though number crunching, data and figures may not present a very pretty picture for the creative ones in marketing, that’s one of the most important […]