The Buddha’s tenet for modern day sales strategies

Every time I pick up the phone and call or come up with a Sales campaign, it takes anywhere few days to few weeks to at least see some measurable results. And it takes weeks and months to optimize to a point where I can get a cost per lead/ conversion cost. People see the […]

How can Founders better their state and succeed?

A lot has been said and reams of paper have been dedicated to what is popularly known as the “founder’s syndrome.” When everything related to important decision making and the very profile of an organization become so associated with one person or small group of people, it is time we need to sit back and […]

What can storytelling do for your product marketing?

Once upon a time, there was a boy who loved his kitchen set. His father thought that these were great signs of things to come. We’re sure you want to know what ensued next. That’s what stories do to us. And this is not a new phenomenon, throughout history, mankind has delved into and transformed […]

5 Sure Shot Ways to reach your Business Buyer

5 Sure Shot Ways to reach your Business Buyer

Imagine trying to sell your business to 10 buyers. Now, imagine a thousand more businesses trying to sell their business to a thousand more buyers. Challenging, right? This is what B2B business has become today. Communication has become much simpler and easier in the digital world. Each of us can create content right at our […]

The Little Red Book of Selling – Jeffrey Gitomer

Whichever book it is by Gitomer, it is sure to leave an impact and will definitely teach the reader newer and better ways to sell. The style of writing adopted by the author is extremely wonderful and his tone, along with his tips can’t be ignored because the reader realizes how much value oozes from […]