You want an answer to this question precisely to able to garner more open rates and more clickthroughs and get more traffic to your blog. The best times to send mail as well as the best days need some bit of thinking and looking into. Because you fully well know that your email list is your most loyal audience who’ll share your content once they read it, which creates the snowball effect of more and more – more traffic, more subscribers, more customers.
So, let’s start at the very beginning.
Best Email Send Time:
Some of the tips are widely accepted by the email marketing community. They are wonderful when you’re starting off, but please note that they won’t always work.
Daytime vs. Nighttime. While this one may really come across as an obvious one, it’s generally better to send out your email campaigns during the daytime. You know, when people are not actually asleep but quite awake.
Manic Mondays. The general consensus is that you should avoid sending out email blasts on Mondays. Why? People are already pissed off at the end of the weekend. When they see a barrage of mails, they would be more tempted to delete them than pore over them.
Weekends. Weekends tend to have low open rates, so most marketers avoid them like the plague.
Notify in advance about an Event. Statistics reveal that 23% of emails are opened within 60 minutes after being sent, but there are some lingerers who may not check out your email until a day or two later. To be safe, send out event-oriented emails 3-5 days prior to an event.
Favorites: Tuesday, Wednesday, and Thursday. Tuesday, Wednesday, and Thursday have traditionally been favorite days to send email campaigns, as email marketers seek to avoid the Monday angst and Friday’s happy feelings.
Mid-Week, Mid-day: The tried-and-true traditional approach of sending out email campaigns in the middle of the week and in the middle of the day tends to do pretty well. General know-how suggests sending emails between 1-3pm (9-11am is recommended as well). It’s safe. It’s reliable.
The best time: Thursday 8:00–9:00 am
Most email marketing gurus and their articles would claim that 8 am is just about too early to send an out a mail, but it works great for quite a few of us – we get over 25% open rates with this time!
Think of the worst timing: Tuesday & Wednesday 8 – 10 am
While a lot of people would claim that Tuesday and Wednesday mornings should be great times to send emails, we’ve found that Tuesday mornings result in under 5% open rates, while Wednesday mornings have below 5% click to open ratios.
Your competition knows it too!
So we all agree in tandem that Tuesday, Wednesday, and Thursday are the best days to send out an email campaign. But wouldn’t that apply to your competitors too? So this obviously means that you’re facing a ton of competition by sending out emails on the said days and times.
So think about it, although Mondays and Fridays are generally not recommended, who can claim that it won’t work for you?
What’s the choice of the device?
With customer habits changing like never before, the best know timings are being thrown to the wind. There is bound to be a huge difference in behavior between desktop users and mobile users. While the former will be just fine with mornings, the latter can check mails even late in the evening.
A study has showcased the fact that 55% of consumers open emails on desktops, while only 25% open emails on mobile devices. But with the evolving habits, these numbers are sure to change soon. And as businesses grow smarter and learn to craft more mobile-friendly emails, we’ll see greater email open rates on mobile devices.
Do you really know who you’re talking to?
Identifying your target audience and knowing what they want is the main point for you as a marketer. You should know your customers’ habits and cater to them.
And there is some interesting advice how demographics can override the safe “best time to send” advice:
The young, tech-obsessed crowd doesn’t have any aversion to checking emails at night. Evening emails could work just fine for younger audiences.
The defamed Friday could come across as a great choice if you’re in the entertainment industry, with your target audience looking for fun things to do over the weekend.
What if you’re audience resides in cold climes? Then Saturday and Sunday wouldn’t be off bounds at all to check mails or send them.
But in all this, please do not forget to consider your target demographics’ time zone – you definitely want to customize email send times depending on where your recipients live.
But the reality would still be that you would need to experiment with your send times to hone in on the exact best times for your own list. Every email list is made up of a different set of people with different habits. Therefore, your best send time may or may not be the same as another email marketer’s best send time.